There will be a whole host of people dedicated to making this blog a success, adding content that is directly relevant to mums and dads everywhere. Among these people will be Alan Halsall (the chairman), Nick Paxton (the chief executive), Phil Taylor (the design director) and  Larrisa Waters (head of toy and gift development) – you can click on their names to find out more information on everyone who will be contributing to the blog. But remember, the blog won’t work unless we have people like you as well!

We’ve also got a blog rules page that explains a bit more about how we’ll be using this blog, please have a read here!

Silver Cross first began designing transport for babies back in 1877. It all began when former postman William Wilson combined his ideas for an innovative spring suspension system with a handy reversible hood, and invented the modern pram. It was truly revolutionary, and was duly patented followed by over 30 more design patents filed in his prolific lifetime.

Royal approval in the 1900s ensured a special place for Silver Cross in the nation’s heart. Since the very first Silver Cross pram, every new idea, every smart design, every improvement in manufacturing, every single change has been a response to the changing needs of parents, babies and children.

Ever since William Wilson wheeled out that first coach-built model from his Yorkshire workshop at Silver Cross Street, Leeds in 1877, generations have given their children a daily look at the world from prams and pushchairs bearing our logo.

Today, the name still stands for all those principles that William would have held dear. Uncompromising quality. Painstaking craftmanship. Practical design. We are committed to providing world class customer services throughout your Silver Cross experience, and have a saying here at Silver Cross:

There is no secret to making the world’s finest prams – Just take 130 years of experience and add the finest materials; the rest is easy.